Professionals
Alliance
A Skills Training Series for the Home Products Industry Brought to You by the CHPTA
Operate from a winning blueprint where your career benefits instantly and success is attainable at any level!
CHPTA skills training ensures learning by providing the newest and most effective sales and marketing theories, strategies and tactics with the focus on practical application within the home products industry.
Our Approach: Our professional development approach focuses on enhancing skills training’s impact on career advancement. Participants are encouraged to continue their learning journey through regular CHPTA peer mentoring and coaching sessions. This helps them overcome future challenges, identify opportunities, and find creative solutions to achieve personal and organizational goals. This approach ensures the development of essential skills and transformational impact.
Our Facilitators: With in-depth industry knowledge and experience in consumer products and services, our professional instructors bring industry expertise and insight, emphasizing a structured, business-oriented approach that incorporates proven methods and best practices to yield tangible results.
Who We Are: The Canadian Home Products Trade Association (CHPTA) is a national non-profit organization previously known as the Canadian Hardware & Housewares Manufacturers Association (CHHMA). As per the past 50+ years, the Association continues to serve and represent manufacturers, brand owners and sales agents working within the Canadian home products industry, but also looks to offer value to other sectors of the industry including retailers, dealers, distributors, builders, suppliers, tradespeople and end-consumers.
Upcoming Courses
The Art and Science of Persuasion
- Customer Centricity, Strategy and Value
- Emotional Intelligence and User Experience
- The Strategic Plan & Goals & Objectives
- Presentation Skills
Agile Product Management
- Customer Centricity, Strategy and Value
- Brand Strategy & Customer Segmentation
- Value Proposition & Competitive Advantage
- Data Analytics/ KPI’s & NPS
Scaling a Successful New Business
- Leadership Skills & People Management
- Customer Relationship Management
- Agile Product Management
- Leveraging Data Analytics
Leadership Skills & People Management
- Critical Thinking & Decision Making
- Emotional Intelligence-Empathy
- Developing Culture for Success
- Team Dynamics & Multi-disciplinary Team
Strategy and New Product Development
- New Product Development within Product Management
- Strategic New Product Development
- Innovation and Ideation
- Bringing Innovation to Market
Conducting a Successful Line Review
- Management
- Leveraging Data
Customer Relationship Management
- Go-to-Market Strategy & the Strategic Plan
- Emotional Intelligence-Empathy
- Sales Forecasting and Planning
- Leveraging Data Analytics & KPI’s/ NPS
Launching a successful New Business
- Business Strategy
- Creating the Business Case
- Brand Strategy
- Marketing Communications
Launching a successful New Business
- Business Strategy
- Creating the Business Case
- Brand Strategy
- Marketing Communications
