Product Marketing Manager
Posted 6 months ago

The Product Marketing Manager – Fasteners and Industrial is responsible for owning the product journey from innovation/generation plans, through to commercialization and end of life. This role is the leading knowledge source and advocate for the assigned category within the business. You must be strategic in your approach, yet also be able to work as a strong individual contributor to the greater success of The Hillman Group Canada.

Key Result Areas (KRAs):

Future innovation brainstorming:
– Know your category
– Know/share your marketplace
– Know, understand, share the dynamics of competition, both direct/in-direct
– Working closely with USA product team on brainstorming

Generation planning:
– What is coming out and when in a calendar
– Timeline focused launches, based on customer-centric launch dates

Complete Cycle of Product Commercialization:
– New product to market, using stagegate software or other internal systems
– SKU set-up
– Working with finance on cost estimates
– Full price mapping including invoice reco, retails, promo where applicable
– Launch plan (brands, SKU depth, launch deck, kick-offs, training)
– Initial launch forecast owner, working in conjunction with key stakeholders
– At shelf appearance (packaging, merch, display)
– Channel plan (intro, exclusives)
– End of life (SKU rat, brand rat, EO, sell-off, and inventory turndown)

Knowledge and Complete Ownership:
– Be the hub of knowledge about your categories
– Own financial performance GS$/PM%/GM%

– Bachelor’s degree in marketing or the equivalent in education and experience

– 5 years experience managing Fastener product category, within the Industrial industry is a must
– Proficient in MS Office. Heavy use of Excel on a daily basis.
– Analytical background preferred for managing pricing and project management tools
– Excellent organizational and planning skills; able to multi-task and meet deadlines
– Excellent interpersonal and communications skills
– Business travel required


Forward resume to Alycia Huang at .

Job Features

Job CategoryProduct Marketing Manager

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