Set the Right Price for your New Products or Services.
Find Profit Leakage – Gaps in your Pricing Strategy for Margin Improvements.
About PriceBeam
PriceBeam brings decades of pricing experience and know-how to customers who want to take the guesswork out of pricing. The company is all about helping companies improve on their pricing by taking the guesswork out of what the prices should be. They scientifically survey and analyze customers’ willingness to pay and use this to offer insights as well suggested actions for how to price.
From the outset PriceBeam has been created as a global enterprise with representation around the world. PriceBeam provides market research about customers’ willingness-to-pay in 109 countries. The team boasts experienced pricing industry veterans with decades of experiencing in helping companies around the world manage and optimize their prices and price structures.
PriceBeam offers superior, cost-efficient and fast pricing research to a variety of industries, including consumer goods, consumer services, start-ups and entrepreneurs and investors.
How PriceBeam Works
The steps for using PriceBeam are quite simple and straightforward. They take all the hassle out of doing pricing research: No large Market Research Team needed!
1) Study Creation
Using cloud-interface: Define the target market and describe the product in business terms
2) Research Design
They quality control your description and add their “secret sauce” pricing questions
3) Market Study
PriceBeam sends out questionnaires to the target market (choose from 109 countries)
4) Data Capture & Quality Control
They collect the responses and ensure the answers are of high quality. They also pay respondents to ensure high-quality answers
5) Interpretation
Once results are in, PriceBeam experts analyze your results
6) Analytics
The final analysis is available online as self-service reports (or delivered as pdf report) 24-48 hr turn around in B2C.
Willingness-to-Pay Research
Do you know how much customers are willing to pay for your product? Are some customer segments willing to pay more than others? What should be the price be for a product you are about to launch? With PriceBeam’s Willingness-to-pay research you can quickly research what your customers really are willing to pay for a product or service in a given market.
Solve different pricing challenges:
- Setting the right price, instead of using guesswork.
- Implementing price increases more effectively.
- Setting prices for new products
- Optimizing prices across customer segments.
How Much are Customers Willing to Pay?
PriceBeam’s Willingness-to-Pay (WTP) Research identifies the optimal price point, based on science-backed market research.
- Run the analysis in a single market or across multiple countries
- Run it in 109 countries world-wide.
- Get results for the overall market or broken down by customer segment.
Understand Differences by Segment
Run analyses by customer segment and identify what customer segments are willing to pay a higher price. Use this to specifically target those segments, and improve the overall, average price.
Comparative Willingness-to-Pay
Quickly research what your customers in a given market are willing to pay across several products or services. Compare results and analyze differences in WtP.
Solve different pricing challenges:
- Setting the right price, instead of using guesswork
- Implementing price increases more effectively
- Setting prices for new products
- Test new product concepts for their impact on customers’ willingness-to-pay
- Competitive price positioning
Are Customers Willing to Pay More for Some Products than Others?
PriceBeam’s Comparative Willingness-to-Pay Research not only identifies the optimal price point for single product or service, but rather allows you to compare WtP across multiple products, both your own and that of the competition. The optimal price points are where the curves peak.
- Compare up to 10 different products in one study.
- Run the analysis in a single market or across multiple countries
- Run it in 109 countries world-wide.
- Get results for the overall market or broken down by customer segment.
What about the Competition?
Compare easily your own willingness-to-pay with that of the competition. Find out if your product is considered more valuable, the same or less valuable than the closest competition.
Value Attributes Research
Research how your customers in a given market are valuing product/service features. Calculate what the total willingness-to-pay is for new combinations of features yet to be launched.
Solve different pricing challenges:
- Setting the right price, instead of using guesswork.
- Optimize Value-based Pricing
- Improve Value-driver communication
- Test new product concepts for their impact on customers’ willingness-to-pay
- Competitive price positioning
What Product Features are Valued by Your Customers?
PriceBeam’s Value Attributes Research presents customers with a series of choices. Using choice-based conjoint analysis, they are able to determine the value customers put behind each tested feature.
- Define the attributes yourself: e.g. brand, size, performance, packaging, price. Similarly, define the possible values (levels) for each product attribute.
- Determine the optimal price for new products.
- Run the analysis in a single market or across multiple countries
- Detailed understanding of value drivers for existing products.
- Ideal for managing price increases.
Test the Willingness-to-Pay for Products yet to be Launched.
PriceBeam’s Value Attributes methodology allows you to test new product concepts, and assess how much customers are will to pay for each feature. Make solid product AND price decisions, using their conjoint-analysis-based research.
Available in 109 Countries
Run the analyses in 109 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.
- You define the target market and describe the product.
- PriceBeam finds the right respondents in each of the markets.
- Run single-market assessments.
- Run and compare results between countries, as part of international launches or price increases.
Buying Plans
Pay-As-You-Go
Conveniently pay for each project when you need to run it. Their competitive solutions and prices compared to classical market research.
Volume Plans
Purchase a number of projects in advance and benefit from reduced volume pricing. Use credits within 12 months from date of purchase.
Subscription
Purchase a monthly subscription plan for your Team and use PriceBeam on-the-fly when you need it without having to get approvals.
CHPTA member companies can take advantage of a special 10% discount off PriceBeam pricing.
Further Information:
You can learn more about PriceBeam from their website, www.pricebeam.com or on their blog blog.pricebeam.com, where they write a wealth of articles about how price optimization can help companies like yours improve their margins and profits.
Click here to Sign up for a 30 day free trial.
Contact:
Chris Clement
V.P. Sales for N.A.
PriceBeam Ltd.
San Francisco – Boston – Toronto – London
Cell: (647) 673-3536
Email: chris.clement@pricebeam.com
